ABILIFY

Commercial Advertising Campaign

A unique shoot that took us from studio setups to the outdoors.

Abilify desired shots both in a studio and in Atlanta’s Piedmont Park, so, of course, we scouted the park for the most ideal spot and set up a studio space. The interior shots were manipulated to take on multiple enironments, like a flower shop for example, among others. This resulted in assets that would allow interchangable foregrounds and composite shots for diverse forms of media. It was neat getting to work quickly on our feet with different scenes.

With the different environments, we worked with mulitple shot constructions rendered by AI. We’ve had some experience with clients sharing AI images to give an idea for desired final results, so this wasn’t a scary thing for us as creatives. In the end, final assets were pretty close to the renderings with a bit of Hales Photo flare. Take a look at some of the shot renderings compared to the final images below!