ABILIFY

Commercial Advertising Campaign

A unique shoot that took us from studio setups to the outdoors.

Abilify desired shots both in a studio and in Atlanta’s Piedmont Park, so, of course, we scouted the park for the most ideal spot and set up a studio space. The interior shots were manipulated to take on multiple enironments, like a flower shop for example, among others. This resulted in assets that would allow interchangable foregrounds and composite shots for diverse forms of media. It was neat getting to work quickly on our feet with different scenes.

With the different environments, we worked with mulitple shot constructions rendered by AI. We’ve had some experience with clients sharing AI images to give an idea for desired final results, so this wasn’t a scary thing for us as creatives. In the end, final assets were pretty close to the renderings with a bit of Hales Photo flare. Take a look at some of the shot renderings compared to the final images below!

jason hales and jon carlo with props on set guitar with white background white set backdrop

BTS- capturing studio shots

earthy pot of succulents against white background
AI renderings for pharmeceutical company abilify

AI shot renderings

The white backdrop on many of these studio shots acts as a “blank canvas” that gives opportunity for the composite shots, which are basically “collage images” (multiple shots pieced together to create one cohesive one).

Curly haired woman with black and white striped v neck shirt and olive green pants standing against white backdrop
man with gray shirt and denim flannel strumming guitar with radio, plant, pens, notebooks, on white table with white background
woman putting soil in orange pot surrounded by other plants on wooden table againt white background abilify
man with gray shirt and denim flannel writing in journal with radio, plant, pens, notebooks, on white table with white background
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