MOLSON COORS | 2020

Lifestyle Product Advertising Campaign

During the wild summer of 2020, Molson Coors brought us on to collaborate on a campaign featuring various product pairings for digital and point-of-sale use. The “winter” component launched later that year, followed by the “summer” rollout in early 2021.

This was a complex project—and honestly, that’s our favorite kind. The clients and agency team were all remote across multiple locations. We juggled multiple video calls and live-streamed images in real time as we shot.

The creative concept was to capture lifestyle moments—people hanging out in a living room—alongside product shots, like a hand pulling a drink from an ice chest, all on location. The agency needed flexibility to reposition product elements later, so we made sure lighting, color, scale, and angles matched perfectly across every shot.

Below you’ll see the breakdown: four lifestyle setups paired with four complementary product images for the winter campaign. A lot of coordination, tech, and teamwork brought it all together.

Here is the cast and most of the crew. Thank you guys!

Agency: Arc Worldwide

Production: Wild Dingo