NEW YEAR’S EVE 2025

Lifestyle Fashion Photography Advertising Campaign

Bring on all of the cocktails and confetti because we’re about to party like it’s the end of the year.

This is the shoot for all those times when you just want to throw on all the sparkles and let your hair down.

We dreamed up a concept featuring a group of 20- to 30-somethings partying it up for New Year’s Eve at a confetti-filled house party in a loft-style apartment. In a fun turn of events, Natalie took the lead as creative director and co-director for this shoot. We partnered with an amazing producer, along with top-tier wardrobe, props, and hair and makeup stylists.

We wanted to showcase a fresh shooting style that adds a new dimension to our portfolio. The initial idea was on-camera flash and lots of grain, which we paired with some off-camera lighting, gelled with purple here and there for a playful pop of color. We wrapped it all with a lo-fi color grade—and the final look is one we’re loving.