STEVE HARVEY’S L’EVATE YOU

Atlanta Photography Celebrity Advertising Campaign

They say that laughter is the best medicine, but Steve Harvey thinks that L’Evate You might be a close second.

So, folks—let me tell you about this recent photoshoot we did with the one and only Steve Harvey for his new brand, L’Evate You. The man is a legend, and he knows how to elevate his game. He created this brand because he understands that health is the foundation of success—and he wants to inspire others to feel more vibrant every day.

Building rapport with talent is key to any shoot’s success—even when your subject is a celebrity who’s been in the spotlight for decades. I knew Steve had “it,” and that he could turn “it” on at any moment in front of the camera. I figured that if I could build a connection with him, he might lean in more—and we’d have fun. So I took a chance.

When Steve arrived on set, before we started shooting, I took a moment with him. I said, “I can tell you’re nervous. I mean, with all these lights, cameras, and people watching—it’s perfectly normal.” Then I added, “But you’re in good hands. You’ve got nothing to worry about, and I know you’re going to be great.” I gave him a pat on the back and turned to walk toward the camera.

As I walked away, I heard him gasp—or maybe choke. His face showed a mix of confusion and mock outrage as he exclaimed, “What the [expletive]? This [expletive] comes into my… what the [expletive]? I can’t even… [mumbled profanity].”

I held my breath, not sure if he thought my joke was funny or if I’d just completely blown it. Then the entire set burst out laughing. Steve was shaking his head—and I let out a huge sigh of relief. In his own way, I knew he appreciated the humor.

We ended up talking about music, life in Atlanta, and working with family. As we wrapped, he asked if I was into cigars.

In my book, that’s a win.

Thank you, Mr. Harvey.