UPS 2025

Global Advertising Campaign

Multiple locations, multiple days, neat challenges- dream project.

This was our second time working with UPS. Working with them once was an honor already, and being asked a second time, was a big compliment to our work.

This shoot challenged us in many different ways- probably one of our hardest projects- but we really enjoyed every part of it! It was interesting to work in multiple cities, on multiple locations like warehouses with large equipment, residential homes, and retail shops, with tons of talent, a large team, and even AI.

UPS desired many different assets, with different talent. At one point in Louisville, Natalie got word that some talent was stuck at the airport; there was a high chance they weren’t going to make it in time, and the pool for any back up talent in Louiville was extremely limited. Thankfully, talent got there right on time, and we were able to start getting all of the different high quality assets the client desired. We shot photo and video for all of the different scenes which is a challenge in and of itself when adjusting things like lighting.

We had never done this before, but the client challenged us to use AI renderings to previsualize the shot. This came with some mixed feelings from our team because using AI renderings brings up the thought that those images could replace the real shots, but this actually gave the opposite effect. The client was able to see what could come out of the shoot, while also being able to see how much better the real shots looked in comparison. In the end, everyone was on board and pleased- we’d do it again!

Check out BTS from this shoot!

Huge thanks to UPS and everyone on our team. This shoot was a great challenge and loads of fun- stellar people working together makes it all the more enjoyable.