ABM

Commercial Advertising Campaign

ABM is one of those companies that is present almost everywhere you go but maybe you haven’t heard of their brand (yet). They support many of the world’s largest brands and facilities and employ hundreds of thousands of people around the world. From airports to universities, and corporate offices to retail/residential centers ABM covers just about any industry, and they wanted to feature that.

We spent some time with the client learning about what they do and how they do it before we jumped in to the creative planning process directly with them. They had recently rebranded and needed all new visual assets to market their business. We were able to deliver an asset library to the client that included video and still photos on land and in the air to cover most of their silos of business. We accomplished this with continuous lighting, 3 camera operators, and an original creation to accomplish no fly drone shots indoors.

We shot this over 5 days with numerous talent, so much crew, so many miles walked, and we don’t even know how many crafty snacks!