90’S SK8

Lifestyle Fashion Photography Advertising Campaign

Here are some of our favorites from a self-produced portfolio shoot at a roller skating rink with some seriously rad collaborators. We were aiming for a '90s-inspired vibe—dramatic, eye-catching outfits on wheels—and it turned out even better than we imagined.

Our goal was to mix a “point-and-shoot, on-camera flash” aesthetic with the rink’s practical lights, adding supplemental continuous lighting to enhance the room tone and neon glow.

This shoot was a true collaboration from start to finish. The models were incredible—fully in character and bringing nonstop energy and movement to every frame.

Eric Hernandez joined us as DP to capture the motion side of the project. Not only did he bring his camera and lighting skills to the table, but his skating skills were just as impressive. Safe to say, he was in his happy place.

Wardrobe was totally on point—we pulled in some standout vintage pieces that nailed the '90s theme.

And let’s talk about the location: the skating rink was the perfect backdrop, adding a layer of fun and nostalgia that tied everything together.

We had an absolute blast with this one and couldn’t have done it without the entire team. So sit back, relax, and enjoy these totally epic shots from our '90s-inspired roller skating shoot.

Can’t wait to see where this one takes us next!

Production: Natalie Hales @ Wild Dingo

Talent: Erin Richardson @erin_richardson17 , Tyler Vincent @oj_tyler , Chalita Natakuaton @chalitanata , Brandon Runkel @brandonrunkel

Talent Agency: @ursulawiedmannmodels - https://www.ursulawiedmannmodels.com/

Photographer : Jason Hales

DP: Eric Hernandez @ Eric Films

Wardrobe: Emily Martinez - https://emilymstyle.com/

Hair & Make-up: Hana Koko @ HK Artistry

Assist: John Harrington @ HK Artistry

Lighting Equipment: Apollo Lighting & Grip

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